Saroccharu has been released by the production house. Devi Sri Prasad has been roped in to score the music for the film, in the production of Ashwini Dutt on Vyjayanthi Movies banner. Cinematography is by Vijay K Chakravarthy and Kotagiri Venkateswara Rao is the Editor. Kajal Aggarwal is the first female lead while Ravi Teja and Richa Gangopadhyay are paired for the second time up after the super hit film Mirapakaya.